Generate Quality Leads and Improve Brand Exposure
Is your enterprise looking for a highly cost-effective and time-efficient digital marketing solution? Do you want to put your brand in an advantageous position for more exposure? If both your answers are yes, our PPC services are the one for you.
are the PPC advertising types we provide?
Search ads
Search advertising is the first thing that comes to most people’s minds when it comes to PPC because search engines are usually the place for consumers to do research before making a purchase. As a bonus, it is perfect for businesses looking to implement a one-time campaign thanks to its quick results.
Display ads
Display ads are more about general exposure rather than targeting specific audience demographics. Since it does not appear exclusively for its designated audience, it can be distracting for other users, so it is important to maintain a moderate amount of display ads on one page or website.
Social ads
The recent digitalization era has witnessed the rise of social media channels. Though search engines are still the primary options for research, more and more people are switching to social media thanks to its nature.
By placing ads strategically on Meta apps (Facebook or Instagram), TikTok, Linkedin, or Zalo, you can target an entire community of like-minded users.
Remarketing ads
Remarketing ads generally cost less than regular paid advertisements, thanks to the highly specific audience base and way less competition. This type of ad can help you retain previous customers by informing them about new products or promotions.
E-commerce platform ads
Since the pandemic, e-commerce has gained incredible traction and shown no sign of slowing down. Placing ads where relevant can entice users to check out their products and potentially make a purchase. This is a sector worthy of your investment, thanks to the number of users frequenting these platforms.
Google shopping ads
Google shopping ads are tailor-made for vendors. It belongs under the Google ads umbrella and utilizes its targeted approach strictly for trading products. Instead of keywords, this form of online ads is based on Google Merchant Center data, allowing businesses to reach a wider yet more relevant user base.
Email ads
Emails can be tremendous for paid advertising, especially when businesses target the appropriate users. Using emails allows a more personal approach, which may encourage users to have a look at your products and finalize their purchase decisions.
Local service ads
Local service ads are somewhat similar to Google shopping ads. They are both on Google and primarily based on the products’ information instead of the keywords. Local service ads require you to provide your business information, and once a user enters a relevant query, they will get to see your business profile.
Instream ads
Internet users are watching a lot of videos across multiple platforms and instream ads on Meta take advantage of that trend. Instream ads allow businesses or users to place ads in a non-intrusive manner into videos, both live and on-demand. These short ads can capture the attention of users, allowing businesses and users to reach a wide audience.
are PPC services to MettiIRA?
Paid advertising is a fruitful and rapidly developing sector of digital marketing. What it does is allow businesses to target specific user demographics and display their advertisements right in front of said audiences. The greatest thing about this method is companies only have to pay when users click on their ads.
To MettiIRA, paid advertising is more than a convenient digital marketing method. We consider it as an equalizer for businesses looking to close the gap between them and their competition. The way this method works allows the advertisements to appear for the right audience, taking away their negative effects while presenting users with viable solutions to their problems directly.
Additionally, paid advertising depends on a business’ content quality and budget, enabling new businesses to accelerate their growth. It will also help businesses gain fast results like generating leads as well as brand awareness in a shorter term than a marketing campaign based on organic results like SEO, for example.
We also think of paid advertising as a comprehensive digital marketing effort. It spans multiple platforms, including search engines and social media channels. Tackling a campaign based on PPC on all fronts will help a business reinforce its brand awareness on a large scale.
Lastly, paid advertising allows a lot of breathing room for businesses. It is possible to create multiple ad copies and evaluate their performance to single out the best ones during the campaign. Furthermore, paid advertising does not have to be long because it can generate near-immediate results. Businesses without a considerable budget can test the waters with a one-time campaign and still yield tremendous benefits.